“It’s taken me some serious ups and downs to work out what my purpose in life is; to give people the permission to live their life with real clarity of who they uniquely are”. So says, Author, Publisher, Mentor & Personal Brand Strategist, Jo Baldwin-Trott. In this inspiring and deeply reflective podcast, Jo openly shares the sadness and challenges of her personal story, and how she has come from a dark place of despair to a place of triumph and meaning in her life and work. We go deep into identity, confidence, vulnerability, equality, mental health and the difference between the sexes in how these issues are addressed, or not in some cases. Not afraid to skirt the big questions, Jo gives some great positive examples of those who are getting it right and others who are not. The world needs more honesty according to Jo and she sees many positives in a post-Covid world. “It’s very exciting time for equality. Everyone (on zoom) is the same size. It doesn’t matter how tall you or small you are, or what car you drive or how big your house is. And I love that about these times.” I only started publishing in lockdown. I’ve got a lot to say and so have many of my friends. The books I publish are for the greater good, for the social consciousness. Jo’s latest book ‘Being Fine: The Other F Word’ is out in December. It covers men’s mental health and features 15 (mostly male) contributing authors – including the host of this podcast. “So many people have asked me why are you, a woman, publishing a book with all these men in it?!” To find out Jo’s answer and a whole lot more, tune in to this enlightening podcast.

Smash The Box is a personal development business. Everything I do is with the aim of inspiring you to find your purpose so you can make your mark on the world. One way I do this is by sharing people’s stories. Inspiring stories that the world needs to hear. Stories of breakthroughs, of adversity overcome, of achievements, successes, of setbacks and turnarounds, of realisations and lightbulb moments. This audio experience is a natural and perfect complement to the existing services of Life Coaching, Leadership Coaching, Breakthrough Workshops and Inspirational Talks – all of which forms something quite unique and special. If you are looking to find your purpose in life, in work, or both, then don’t just think outside the box. It’s time to Smash The Box!