Pam Lidford is not just a Confidence Coach. She is THE Confidence Coach. Aged 7, Pam wanted to save the world. She didn’t. She did what most of us do and got a job. Never feeling fully satisfied, she moved into Adult Education and started to feel like she was making a difference to people’s lives. However, endless restructures, moving goal posts and ever more bureaucracy, again left Pam feeling unfulfilled. That’s when Pam discovered the power of coaching and she’s never looked back. A full-time coach and trainer in her own right – for both personal and corporate – and a cornerstone trainer for The Coaching Academy, arguably the UK’s leading coaching school. Pam knows her stuff. As a client, I can vouch for this! We cover Coaching, Mentoring, Neuro-linguistic Programming (NLP), Tapping (EFT) and other modalities – all of which Pam has in her locker. Pam is a master at eliciting people’s real values (not their aspirational ones!) and at helping people overcome limiting and negative beliefs that might have been holding them back. “We get in life what we deserve we believe, not what we want” she says profoundly. “Coaching is for people who are ready OR are interested in finding out if they’re ready to become the person they need to be to achieve what it is they want”. “75% of people are motivated by what they don’t want,” she adds. Pam opens up on some the personal benefits coaching has brought to her own family, aside from any professional goals. Whether you are interested in coaching, in becoming a coach or are open to learning more about it, this podcast is a true masterclass.

Smash The Box is a personal development business. Everything I do is with the aim of inspiring you to find your purpose so you can make your mark on the world. One way I do this is by sharing people’s stories. Inspiring stories that the world needs to hear. Stories of breakthroughs, of adversity overcome, of achievements, successes, of setbacks and turnarounds, of realisations and lightbulb moments. This audio experience is a natural and perfect complement to the existing services of Life Coaching, Leadership Coaching, Breakthrough Workshops and Inspirational Talks – all of which forms something quite unique and special. If you are looking to find your purpose in life, in work, or both, then don’t just think outside the box. It’s time to Smash The Box!